Lick Me, I'm a Macintosh, by Jeffrey Veen

Lick Me, I'm a Macintosh

And there it is. The welcome screen. An exquisite downtempo chill soundtrack and the world "Welcome" swimming over the monitor in a number of different languages and you think, what the hell is this? Where's the pain? Where's the hassle and the misaligned factory molding and the broken keyboard and the 3,000 setup steps and the sense that I'm drowning in a sea of programmer jargon and plastic waste and ubergeek hell? This is what Apple does...

San Francisco Chronicle columnist Mark Morford on why user experience is important to Apple.

This entry was written by Jeffrey Veen and posted 1 October 2003 at 8:18 AM. It was filed under Technology.

Comments

1. On 1 October 2003 at 4:27 PM Anil wrote:

"they include a first-time welcome experience, with subtle music, with flowing lush clean graphics, one that will never be repeated, just because"

The part that makes me want to poke my eyes out is that Windows does this too, and did it first, and if the situation were reversed, the quote would be "a plastic, synth-generated inhuman electronica track drones behind the scenes the first time you start up, getting in the way of just *using* your computer like you want to."

It's almost as if it's not so much what's being done as who's doing it. Almost. :)

2. On 2 October 2003 at 12:58 PM danimal wrote:

Actually, they both stole it from SGI, but hey, that's not a consumer OS or anything. I still remember turning on an Indy for the first time and getting blown away by the demo graphics and music. simply amazing back in the day.

3. On 10 November 2003 at 9:58 PM Benjamin wrote:

I have been a windows user ever since 3.1 was spawned, and recently I had the pleasure of working with OSX. I have always hated macs exp the classic editions with a passion. However, I was pleasently surprised with how OSX ran. Though at times it ran like a dog with a busted back leg it was relatively easy to use and looked good at the same time. To get OSX onto the windows network was super easy, much easier and less fiddly than a windows box.

I would change if macs dropped their price for the laptops and made them G5s and had half a gig of DDR ram as standard oh and of course if homesite 5 was able to be ported to OSX.