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More on interviewing

11 Jul 2002

If you read Mike’s essay on interviewing techniques, you might find Karen Holtzblatt’s piece interesting as well. In it, she makes the case that fewer sessions with users can still be useful – something we are asked all the time when proposing research to clients. How can you get valid results from 10 people, the wonder. Turns out folks aren’t all that different, especially when you focus on the similarities in how they work, rather than the obvious differences in the population. An interesting read and good ammunition when proposing low-cost user research for a Web project.


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