The Art & Science of Web Design by Jeffrey Veen

The Art & Science
of Web Design

By Jeffrey Veen
New Riders - December 2000
ISBN: 0789723700

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The reviews are in... Managing Editor Andy King calls the book "outstanding", saying "The rare few who stretch beyond their comfort zones ... can become design masters. Jeffrey Veen is such a person." Read more...

Also, read the interview I did with Andy at

This isn't just another Web design book

When I set out to write a book about Web design, I wanted to do something different than all the other books out there. I didn't want to write a reference manual for a Web technology. Nor did I want to write a step-by-step tutorial or design tips and tricks.

This book is a guide to help you think like a Web designer. It offers solutions to the problems we face every day on the Web. And it will give you the foundation you need to create smart and effective sites.

Here's what you'll learn:

  • Web Design Foundations Good design comes from a deep understanding of the technologies behind the scenes.
  • Consistency Learning from convention will make your site better.
  • Structure Information architecture defined - from the Web's biggest sites to the simplest user experience to an XML-enabled future.
  • Behavior Designing with interactivity and self-aware content.
  • Browsers With so many broken browsers, you'll need a strategy for designing for them all.
  • Speed The performance of your Web site is the most critical factor of its success.
  • Advertising Being commercial is a reality. Is your site as effective as it could be?
  • Object Oriented Publishing Harness the power of dynamic, database-driven Web sites.

About the Author

Jeffrey Veen is an internationally sought-after speaker, author and user experience consultant. For six years he served as the Executive Interface Director for Wired Digital and Lycos Inc., managing the look and feel of HotWired, the HotBot search engine, Wired News and others. In addition to lecturing and writing on Web design and development, Jeffrey has been active with the World Wide Web Consortium as an invited expert on electronic publishing. He is also a columnist for Webmonkey, the author of "HotWired Style: Principles for Building Smart Web Sites". In 1998, Jeffrey was named by CNet as one of the "First Annual Web Innovators".